Sales Director


Surindro Kalbu Adi



Surindro joined PT Holcim Indonesia Tbk as the Head of Sales Operation in February 2016. His sales management exposure spans over 17 years with good understanding on Indonesia’s markets. He previously served in some senior sales management positions: VP Operation in PT Lafarge Cement Indonesia (2015-2016), Head of Sales Operations in PT Mondelēz International (2014), Head of Operations in PT Samsung Electronics Indonesia (2012-2014), Regional Sales Manager in PT Beiersdorf Indonesia (2008-2012) and in PT Philips Indonesia - Lighting (2004-2008) and Area Manager of PT Indomarco Prismatama Tbk (Indomaret) from 2002-2004. Surindro brings extensive experiences in traditional and modern trade retail distribution across Indonesia, Route to Market, project management and transition management, people development and capability for sales, retail operation management and trade marketing management.