Mudik Bersama: Maintain a safe and comfortable homecoming

23 July 2014
 

Mudik Bersama is maintained as a form of care to the masons’ safety and comfort to celebrate the joyful moment with their families. Based on the Triple Bottom Line principles, Holcim established Mudik Bersama as one of the company’s loyalty programs for masons as its business partner.

Jakarta, 23 July 2014 - Approaching Ied Mubarak celebration, Holcim holds Mudik Bersama event that has been held for the 10th times since it is first rolled out back in 2004. in this year. The free homecoming for masons under Klab Holcim is held in two cities; Jakarta on 23 July 2014 and Bali on 24 July 2014. Beside the top management of PT Holcim Indonesia Tbk, also attending the event in Jakarta is R. Irianto Simbolon, PHI and Kemnakertrans Director General.

Mudik Bersama is maintained as a form of care to the masons’ safety and comfort to celebrate the joyful moment with their families. Based on the Triple Bottom Line principles, Holcim established Mudik Bersama as one of the company’s loyalty programs for masons as its business partner.

This year, approximately 1,950 masons participate the event. Holcim sends out 85 busses from Jakarta and Bali to 100 destinations throughout Java island and Sumatera, including West Java, Central Java, Jogja, East Java, and Lampung.

“In Holcim, safety is our number one priority in every business activity; we want to ensure that every mason which is our important stakeholder experience a safe and comfortable journey to their hometown to gather with their family “said Omar Hadijaya Channel Focus Marketing Manager PT Holcim Indonesia Tbk.

Participating masons are those who joined Klab Holcim and registered to participate the event. While waiting for the departure, participants enjoy attractive programs provided at the venue such as free haircut and the chance to win various gifts and exciting prizes.  

"Ten years of organizing this event are a proof of our consistency in building lasting relationship with masons as our business partner. Since it is first held back in 2004, we’ve had approximately 49,000 masons including their family members joined the program. It is our commitment to continuously implement our Corporate Social Responsibility, so we decided to continue carrying out this program every year,” said Jan Kunigk- Commercial Director of PT

 

KLAB Holcim

Klab Holcim facilitates Holcim to provide added values, appreciations and education for masons, where they can interact in various activities, join trainings and get the chance to experience the benefits from Holcim products. Klab Holcim was established in 2012 with a pilot project in Jakarta and further developed also in many other cities. Up until now, there are approximately 3,200 masons of 14 cities throughout Indonesia have joined Klab Holcim.

 

About  PT Holcim Indonesia Tbk

PT Holcim Indonesia Tbk  (Holcim Indonesia) is a publicly listed company which its majority stake  (86.35%), is owned and managed by Swiss-based Holcim Group, one of the world’s largest cement companies with more than 85,000 employees and production capacity of more than 170 million tons of cement.

 

As one of the largest cement companies in Indonesia, PT Holcim Indonesia Tbk maintains integrated businesses of cement, ready-mix concrete, and aggregates production. The company operates three cement plants in Narogong-West Java,  Cilacap-Central Java, Tuban 1-East Java and a grinding facility in Ciwandan-Banten with total capacity of 11 million tons of cement and employs more than 2,500 employees.

 

PT Holcim Indonesia Tbk operates a domestic building material supply network, which covers special distributors, retailers, masons, and Solusi Rumah outlets – the outlet provides housing design service, building materials, building consultation, and financing access. All under one roof.

  

Further information please contact:

Diah Sasanawati (Anna) Lisa Eka Kurnia
Corporate Communications Manager Corporate Communications
PT Holcim Indonesia Tbk PT Holcim Indonesia Tbk
Phone Number: +62 21 29861000 ext 8361 Phone Number: +62 21 8231260 ext 5700
Mobile: 0813 81818554 Mobile: 0813 81451590
e-mail: diah.sasanawati@holcim.com e-mail: lisa.kurnia@holcim.com
website: www.holcim.co.id website: www.holcim.co.id